What Is SEO Optimization?

What-is-SEO-optimizationNo matter what is the core of your business, SEO is a fundamental part of your work. Today, we will discuss what is SEO optimization and why is it important for your website and your business.


What does SEO stand for?

SEO stands for Search Engine Optimization. It is the practice that increases your web page rankings in the search engine. This means, the better the SEO, the higher the rankings, so your pages appear higher in search results. This brings more organic traffic to your website and ultimately a SUCCESS to your business.


Why is SEO important to you?

SEO helps you understand what content are people searching for online, what answers they wish to find, the words they are using in their research. When you know the answers to these questions, you are more than able to connect with your audience. And your audience is those seeking the solutions YOU OFFER.

So.. the question is: What is your target audience looking for and how you can serve them better? 

The answer to these two questions lies in the successfully established SEO strategy. There are 10 factors you need to know and work on:


1. Secure Sockets Layer (SSL)

  • Your-website-is-secureThe very first one is to make sure that your website is secure and accessible. This means that your website has to be supported by the SSL. This certificate creates a secure link between your website and the visitor’s browser.


Click HERE to find out more about the SSL certificate, where to find it, and how to install it.


2. Page speed and mobile page speed

  • It is important to make sure that your website is fast loading. This profoundly affects your SEO.

3. Mobile friendliness of your website 

  • Most people browse the internet on their mobile phones. Therefore this is very essential for your website’s SEO and your successful business. This sometimes depends on the WordPress theme you are using. Some of them are not mobile-friendly, and if that is the case with yours, you can easily change it and install the one which is mobile-friendly.

4. Domain Age, URL, and authority

5. Optimized content 

6. Technical SEO 

7. User experience (RANK BRAIN)

8. Links 

  • Inbound links
  • Outbound links
  • Internal links
  • Backlinks

9. Social signals

  • Are you using social media and how are social media platforms helping you?
  • Are your social media accounts driving traffic to your website?
  • Is your social media working as a backlink for your website?

10. Real business information


Check out THIS FREE DETAILED TUTORIAL about these 10 ranking factors found on the Wealthy Affiliate platform.


What is a successful SEO strategy to establish your business and brand online?

The steps I am going to list in this chapter are to be followed at least once a month:

  • Perform keywords research

Since SEO helps you find what your target audience is looking for, keyword research can help inspire new content on your webpage. Good SEO connects you to the audience who are searching for the solutions you offer. So at least once a month identify the information your visitors are seeking, and make a list of the top 10 keywords for your business.
I use JAAXY keyword research tool for this process. 

  • Optimize your website 

Make sure your website has the SSL certificate up and running, check the website speed, and if your website is mobile-friendly on a regular bases

  • Optimize your new content EVERY TIME, as soon as you create it!
  • Keep building BACKLINKS
  • Share your new content on social media to drive organic traffic to your website


This SEO formula should be applied at least once a month.


How else you can help your SEO?


Create a Google my business profile on google.com/business



There are many advantages to this feature:

  • This is fundamental for local business owners. This account gives you more than a business listing. It is free, easy to set up and it lets you connect with customers across Google platforms like GOOGLE SEARCH and GOOGLE MAPS. The Google business profile will GROW YOUR SEO by pointing to your website and sending people from the Google business TO your website, page, online store.
  • Google my business account helps you get customers with a great business profile
  • It gives your customers more ways to reach you
  • Here you can get reviews for your business and build customer trust
  • You can set up your business hours here


Use the power of social media and video


Google loves videos, so make sure that you successfully build your YouTube channel and connect it to your website. Video builds trust and boosts conversions and sales. You can explain everything through video marketing. It also encourages shares on social media which ultimately brings more organic traffic to your website.


Optimize your YouTube videos by using some of the top 10 keywords you researched for before, using the keyword phrases you found people are typing in google



It is very important to have consistency across your social media accounts. This means giving all your profiles a consistent image, relevant bio, and link to your website.

Once you have all of them running smoothly, they will act as perfect backlinks for your website. And you remember that backlinks are one of the 1o ranking factors for successful SEO.


A great tool that helps your SEO. There is software where you can program all your posts for Facebook, YouTube, Twitter, and Instagram. Consistency is one of the key factors for successful SEO optimization. Google loses consistency. Scheduling your posts will bring exactly that. This also builds interest in your website within your audience.

Just think about how you like to visit certain websites to check what’s new there. You want to build that habit in your audience as well. This is one more reason why you might want to schedule your posts so you have them posted regularly.

My personal reason for doing this is because sometimes I have so much inspiration for writing, that I could write 3 or 4 articles at once. And sometimes I am not in that phase so here comes the benefit of the scheduling posts.

It ensures that my website brings new content even when I am not in a moment of inspiration. And this happens to everyone. Trust me!


Let’s recap: What are the key points for SEO success?

  1. Find the keywords for your business
  2. Use social media to drive traffic
  3. Optimize your website
  4. Be consistent


If there is anything else I can help you with, please feel free to leave comments in the comment section below. And before you go, I want to assure you that the SEO optimization process is a super fun and exciting process and overall simple when you learn how to do it. It brings great results!

To your success!


Best-Online-Home-Business-logoI will be more than happy to hear what you think and to read about your online experience. Should you have any questions or concerns or you need my assistance please let me know in the comment section below.

Don’t forget to come back to get my reply to your comment! 


  1. Having done some online businesses before deciding to start an affiliate marketing business, I never knew anything about SEO but I use Google and other search engines a lot but I never thought that I would have to do something to try to do something to get the best out of affiliate marketing. This is good information here to help me understand SEO better and also how to use it to get my website to a better place too. Thank you!

  2. Hello there,Thank you for sharing this informative and educative article on what SEO optimization is.From reading this article I now understand what search engine optimization is and it’s importance. This article is really helpful as I’ve had no knowledge of how to get a good ranking

    but now I know how to go about it with the aid of SEO.This is going to be really helpful for my new business.

  3. Newbies in business need all the learning possible to get and I feel really a holy to have found this one here. Making it to the good first page is really a step to going up in business but there are steps to be taken to get there. Marking us if search engines is actually good but the thing is, we don’t know how to make us if it and which one can be trusted to deliver. 

  4. I think this is a very great opportunity for me to know more about what SEO is all about and how it can be of help to my business. SEO is very important as it makes your website filled with the necessary contents and this automatically makes your website ranked high by search engines. Thanks for this amazing in

  5. Hello there sunny , I really enjoyed reading this amazing review article, to be honest I had no idea what seo optimization is all about and the benefits attached to it but thanks to this great article I fully understand how it works and I would say I gained quite a lot of knowledge and ideas , I’m really glad I came across this article, it was quite interesting and highly helpful.

  6. Thank you for sharing this here with us all. You know, being able to do so the right way will lead to leveraging to actually give the site a better optimisation towards gaining the recognition from all the search engines. What has been agreed here is really good and I appreciate you for sharing these details with beginners like us. Thanks

  7. When I was starting out with my online business I did not think that SEO is so important for success. I tried to get traffic in the other ways but nothing worked in the long run until I learned proper SEO. I am glad I stumbled upon your article as it is good to refresh a mind on how SEO works.

  8.  I am glad to come across your article on SEO on how to use it effectively. As I have found it difficult to get backlinks to legitimate businesses that are associated with my niche. There are some online SEO reviewers that SEO is important but says backlinks are not needed. Your article has helped me and hopes it helps other business blog owners like me. 

  9. I am always happy to encounter articles related to SEO because I just started blogging again and I want to have as much knowledge as possible about SEO to have a better if not best result in starting again. I once started a blog in 2006, but I didn’t know anything aboue SEO and all other stuffs. All I know is that I can earn money blogging. Too bad and I didn’t research more about it. As I start again in 2020, I want to have a better understanding on how to blog to have a higher rate of success.

    I am still in the process of writing more articles for my site and trying to apply the SEO tips I have learned. And this article has given more tips that I can use in my site. Thank you.

  10. I think this is a good one for those who have or aspiring to have and online business. The review is deep and explicit, easy for anyone to digest so as to have a good running online business. Giving yourself to this information will safe you the stress of starting and falling by the way. Thank you for sharing this amazing article

  11. Hello again Sunny! Thank you for sharing this this article on SEO optimization. As a website owner, Search Engine Optimization is very important for me since it’ll increase my ranking and thereby resulting to higher appearance which is needed for my website. I’ve read the 10 factors I need to know and work on and I’m definitely going to work on them. I really appreciate these tips given and I’ll work on them. Thanks for this amazing article. 

  12. Hello there Sunny, thanks for sharing this thoughtful content here with us. I really did enjoyed going through your review as it is very educating. I like how you have explained everything about SEO so well, i am a beginner and we beginners find these kinds of articles very helpful. Thanks for this

  13. Thank you so much for presenting such an excellent article on SEO Optimization. The role of SEO optimization is very important to bring Google to the top page. All the guidelines for SEO optimization are mentioned in your article through which there is a lot to learn and which I did not know so many details before. I will also try to bring my blog to the top page of Google by doing SEO following the topics shown by you. Finally, I would like to share your excellent article in my social media group so that everyone can know about SEO optimization and use it in their real work.

  14. SEO is an acronym that usually means search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
    In other way, SEO include making certain changes to your website design and content that make your site more attractive to the search engine. You always do this in hopes that the search engine will put up your website as one of the top results on the search engine results page.

  15. This piece has been able to help me clear my worries, I always used to wonder how the browser just understands what is being imputed in the search engines. Now I know that SEO is the brain behind it which helps you understand what content people search for online, what answers they wish to find, the words they are using in their research. When you know the answers to these questions, you are more than able to connect with your audience. All these questions help to serve the audience perfectly.

  16. Many people think that hosting a website is all. They tend to forget the most vital of all which I believe is the SEO. Online businesses can’t do without this. It’s good that we know as much as we could so we could take advantage of the free organic traffic the search engines will give to our website. I know of most things listed here. But Google My Business sounds unfamiliar to me. I’ll do more research on that.

  17. The truth is I have only heard of SEO which was something that was mentioned to me when I voiced out to a friend that I intended on starting my own blog site but I never did much research on it so I’m really glad that I came across this article as I was able to learn everything about SEO from it 

  18. This is a very nice overview that offers help to online business. For people who have their own online business, site traffic is very important. It is very important to know what are the main words that people search online, what they focus on and what interests them. I have just started my online business and these things are very important to me. It is very important to have a good internet in order for it all to work nicely. This helps me upgrade my online business. Thanks!

  19. There are so many points to take into consideration for SEO. I must say that I get confused most of the time. I forget to create an outbound link or interlink my own content.

    But I hope with time I will be more consistent in following this checklist. Because even an SEO tool or plugin does not have everything on it.

    Thanks for sharing

  20. You have explained Search Engine Optimization so perfect and very easy to understand as well. I have to say that we are thinking too much and made it into a jargon that we do not understand. It is basically just having the right content that can deliver to your audiences the easiest by using tools. Thanks for sharing the list of 10 factors.  I’d like to add that a good content is also important as well. 

    I never thought of creating my google business profile before and that is neat! I am going to do it right after this. 

  21. After reading your post, I view search engines with other eyes. Up till this point I had only thought of them as search engines. Now I see the income potential for those who rank high. I get it! I want my blog to befriend Google. And to achieve this I must follow certain recomendations. Thanks!

  22. Offering help to your online audience is also greatly effective when you do online marketing in Ahmedabad.
    To be able to formulate a campaign that allows people to find you when they search for the solutions you offer, it is best that you hire expert professionals, top-notch inköpscentrum that can help you craft personalized strategies and guide you through the process to extend your reach to those searching to find what you offer within your niche business.

  23. Hi Sunny

    Thank you for this article, it is a must read for everyone desiring success online. You really simplified the SEO language and made it understandable . I personally still have to learn a lot in this field . I am glad I came across this article, I am straight away going to create  Google my business profile.

  24. Hi Sunny, thank you very much for explaining SEO to someone who is still a newbie in digital marketing. I’ve heard a lot of SEO but don’t really understand how to do it. I’ve checked some of the factors that you’ve mentioned above. It seems my website lacks in the website speed department. Does speed affect greatly to our SEO performance?

  25. Hi,

    From my research SEO stands for search engine optimization,  it means the process of improving your site to increase its visibility for relevant searches, the better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. If you are into online business SEO is good for you.

    Thank you.


  26. No matter how much time you’ve been part of the online business world, you always learn something new. For me, for some reason I had knowledge of what SSL meant but I never truly knew what the abbreviation stood for. When I first started my journey I didn’t completely understand SEO and even though I have been doing this for over a year now, as I said before, I’m still learning new things. 

  27. You have mentioned a few points on SEO that I was not aware of the importance of it, so found this post very helpful and informative. The first tip that I will implement is to set up my business profile on google com, something that I did not know I could do. The next step that I need to implement is to incorporate videos as this is currently lacking on my website. 

    I have been sharing more of my content on social media, but can certainly do more on that front as well. Great advice you have here.

  28. SEO optimization is one of the most important things for bloggers and internet marketers, in my opinion. Many people do not pay attention to it but then they have no chance for people to find their articles, sales pages, etc. What I consider to be the most difficult thing is to find good keywords in my niche which is health and beauty. Jaaxy, the keyword research tool, helps a lot, but it takes me hours to find a keyword I would be happy with. 
    Backlinks are another thing that is not easy, it takes time to build some. I guess it comes with time.
    Your article about SEO optimization helped me a lot, it summarizes all the necessary steps that I have to do consistently.

  29. Sunny, I’m just in the early stages of creating a blog. I have a lot of experience in content writing but I’m just getting started with understanding SEO, hence how I came across your article. Thanks for breaking it down so clearly. I’ll probably have to read it through a couple more times before I fully ‘get it’ but I know I’m now on my way!

  30. Sunny, all of these suggestions are awesome. It’s obvious that you really know your stuff when it comes to search engine optimization. SEO is one of those things that is easy on the surface, but has a few complexities underneath. However those things that seem hard just take a little time to get used to. Before long, anyone can improve their Google rankings and their SEO before you know it.

  31. Search engine optimization is one of the most integral job one  do when it comes to online business as ranking each article or page of your website would prove to be the ultimate key to online success… I have been into affiliate marketing for a very long time and i must tell you an unoptimized page wouldn’t get enough traffic especially when you have a new website..

  32. I will love to share this article with my friends and dear ones. This is a very educating article about Search Engine Optimization – SEO. I have learnt a lot about search engine optimization from this article and have know how it works with a website. It is very great for a web or blog owner to know the contents his/her targetted audience are interested in. Thanks for this article.

  33. Wow, this article was superb, was thinking I know a whole lot about search engine optimization before I read this article, I really learnt a whole lot from here, as a member of wealthy affiliate, this article was very helpful, it had so much content. I had to save the page and also share it with friends I know that are on wealthy affiliate. 

  34. SEO is a very important misunderstood topic by many bloggers or online entrepreneurs, especially beginners. I myself struggled to hit SEO on the nail when I started blogging. Since I knew how important the subject was when it came to rank on Google, I changed my interpretation for the better. Not only SEO comes in hand for ranking but it also helps one’s article to better engage or grasp the audience. Nice article. 

  35. Hi Sunny,

    Search Engine Optimization (SEO) is a great way for any business that operates online to increase its reach by ranking high on Google. I love that you explain SEO, which entails many factors including Keyword research all the way to on-page optimization of the newly published content. Loading speed and query intent are also vital when it comes to SEO. Above mobile-friendliness should be considered more than desktop friendliness to improve audience outreach as well.

    Thanks for sharing this article.


  36. Thanks for this very useful post on SEO.  It certainly is the be all and end all of the online world.

    I totally agree that choosing good Keywords is the key.  It is no good producing high quality posts with keywords that are only likely to ever be seen by one or two people.  Traffic is the key to your success.  Without it you are going nowhere.

    Jaaxy certainly is the best tool to find the best keywords, so I highly recommend it to anyone reading your post.

  37. Hi, this is a great, important, and interesting topic. I think one of the things that makes this difficult for beginning bloggers and affiliate marketers is that it takes time and sometimes a lot of time for your posts to rank on Google. And because it can take so much time, you may not be certain which of the things you are doing are actually going to increase your chance of ranking and which of the things you are doing that could decrease your chance of good rankings. In my own case, for example, I have seen that some of my very old posts, about a year old in fact, have steadily climbed in ranking over the last months and I now have three very old posts that are on page 1 of Bing and Yahoo. I could barely say now what I did with those that have achieved the ranking. I guess they just resonate somehow. Clearly, this is such a central topic to success in the online world. Best regards, Andy

    • Hi Andy, thanks for sharing your experience with SEO. 

      Did you check the keywords in those articles? 
      Another reason can be the maturity of the articles. However, it’s great that you have them ranked well. I would interlink them with other articles on my website, so they attract visitors and surf them through. 

  38. Hello there, Sunny! Even though I’ve been with wealthy affiliate for almost half a year now, I still feel like I have a lot to learn about SEO. I’ve been hearing how important it is to have a fast loading page speed but I still haven’t quite figured out how to do that. I definitely need to consider the mobile users who view my site. Definitely need to apply some of the things you mentioned in this post!

  39. I have heard that SEO might be getting less and less important as google gets smarter and smarter. It will probably always matter but I think the main point is that it’s important to focus on great content. Google does and will recognize that. The other stuff is just that needs and should be working. Like page speed (which can be such a problem sometimes). Maybe there’s a way to rank the 10 factors. 

  40. This is a very informative article on SEO. Until recently I wasn’t very sure what search engine optimization was. Your post is so clear and concise that I feel I understand it so much better now! I’m new to blogging and this is going to help me out tremendously. I have saved it for future reference. Thank you.

  41. Another brilliant article, thank you for sharing! I used to sell on eBay and I dabbled in researching what SEO was and meant. I don’t think my research alone got to the bottom of it but this article has cleared it up for me easily! You’ve put it in simple terms and made it really readable. I definitely going to use your methods to work on my own online businesses 

  42. Hi, Sunny.

    Thank you once more for an insightful article on Search Engin Optimisation. It is a very important part of your website Business. There’s is so much that goes into it – Keywords, Social Media, and presence on Google platforms. This has given me a lot to look at with regard to my business. Food for thought!

    Thank you,


  43. Wow! What  an amazing SEO site. I love that you give us a free  tutorial on SEO management. I have been looking for a comprehensive list to check my ratings on my website. I especially appreciate the helpful tips on how to make your website secure. Great tips for search engine optimization. 

  44. Hi Sunny. This is a great article and Im impressed with detailed and transparent presentation of SEO topic. I just started blog on my own, and I know how difficult is on the beginning understand all aspects of SEO, searching engines, traffic etc. lot of information to digest and you are presenting it in easy, clear way. Definitely I will use your advices to make my page better. Thank you !

  45. Hi Sunny, As a blogger or content writer we need to make it easy for search engines to understand what our page is about and create content that matches what we call, the searcher’s intent. 

    We also need to show Google and other search engines that our website pages are worthy of ranking.

    If you have a blog or website and you want to rank on search engines, you need to learn search engine optimization.

    Ensuring that your website content is clear and well organized for your readers improves the likelihood that your website users will remain on your website rather than going back to look for a better answer for their result.

    Thanks for sharing great informative article about SEO optimization. Much appreciated.

  46. I have learnt a lot about search engine optimization from this article and have know how it works with a website. It is very great for a web or blog owner to know the contents his/her targeted audience are interested in. I know a whole lot about search engine optimization before I read this article, I really learnt a whole lot from here, as a member of wealthy affiliate, this article was very helpful, it had so much content. It is very great for a web or blog owner to know the contents his/her targetted audience are interested in.

  47. You are very on point SEO is important to any online business. It determines how easily your business is found on search engines when people make searches. I also use Jaaxy for SEO, expecially when it comes to keyword research. Jaaxy is very useful. It helps me with my competitor analysis, as such I don’t just competite against the wind. 

  48. Interesting that when I started working online, I felt that I should have no problem reaching customers and driving traffic to my website. After all I spent several years as a teacher and have published 5 books, all it would take is writing the right content. Right?……… Wrong ! These descriptions you have set out are the tools I am using to get better results and I am definitely seeing improvements. Besides the research and attention to keywords, I dragged myself into the habit of posting more regularly and I am working on my social media engagement. Thank you for stating it so clearly

  49. I totally agree 0 on many of the SEO topics you discussed on this page. Several of my own personal opinions about SEO were directly influenced by the information you provided. Having total clarity about how important SEO is key to my online success.

    The most important aspect for me was most people browse the internet on their mobile phones. That is clearly something that must be addressed for long-term success and for truly expanding my business. Some of them are not mobile-friendly and is something that I have to consider in every move I make.

    I really appreciated the information you provided about other social media platforms playing a vital role in success. I tend to focus on just one aspect of my business with my website. Now I am very motivated to diversify my digital portfolio by using some of your ideas. Thank You, Super awesome insights!!

  50. Hi Sunny, It’s me again. Just read your article on What is SEO Optimization. I think you have written a great article that comprehensively covers your keyword topic. In fact, I even learned something I did not know in the section about Google My Business – I shall investigate further. Thank you for the incredible research you did to write this article. Jenni

  51. SEO can be very tricky for people to understand and it the key to getting traffic to your website. I really resonated when you said, “Your audience is those seeking the solutions you offer.” I have always had a blank in my mind when asked who my audience is. Perfect answer. There is so much to learn about optimizing your SEO but you have really covered everything. Thanks so much for the interesting details I will be bookmarking this page to keep me on track.

  52. Thank you so much for the amazing article!  SEO is extremely important for businesses that intend to be online, as it helps with exposure.  I like how you pointed out it is important to use social media to drive traffic.  I would say that about half of the traffic I get on my site comes from social media that I utilize, and that also helps get the site indexed on Google.

  53. How do you identify whether or not your site is mobile-friendly? Is there a particular way to check your page’s speed? How do I know if my theme is compatible with my site?

    I am going to check out your extended article to see if it answers my questions. I am going to be in touch if I still need assistance.

    That said, I am glad that I have already been sharing my content on social media with an SSL installed. I think you give some very helpful, enlightening pointers on how to effectively optimize the SEO process. As a result, my learning mindset has grown more abundantly. I am grateful for your optimism, breadth of knowledge, depth of insight, and tangible results.

  54. Thank you for explaining SEO optimization. This helped me understand it much better. I appreciate the tips very much. For a little website like mine, it’s difficult to know how to bring in traffic as I’m just starting out. I had not thought about using social media to draw traffic. I don’t really use social media. How critical is this? And is there a way to track where traffic is coming from to see statistics like what percentage of traffic is coming from social media vs organic google searches?

    • Hi Gabriel, 

      Social media is important for any business but as far as I think it’s not crucial. Social media brings traffic but I still believe and think that SEO doesn’t depend on the platforms. Yes, you can track the traffic in Google analytics.

      Kyle made a great lesson and here is a link for everyone who wants to setup the Google Analytics account 

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