Today we will discuss the importance of backlinks and how to utilize them successfully while building your SEO success. So what is a backlink about and how does it impact your website?
Backlinks are links that are created when one website is linked to another. They are called inbound or incoming links as well. They represent a vote of confidence from one site to another.
Some backlinks are more powerful than others, and this depends on the importance of the websites that recommend your website. The more trustful is the website that recommends you, the more powerful is a backlink created to link your website with it.
There are different ways to get more people pointing to your website, especially on powerful websites sending their clients to you:
- Writing guests posts and offering your content for free to other websites
- Making a podcast about yourself, your product, service, and industry. This gives you a chance to be present on Spotify and therefore share your website URL with your listeners as well
- Do research for some podcast creators and offer to be a guest. This gives you an opportunity to connect with their listeners
- Exchange links with other’ websites. This builds a lot of trust among the audiences
- Offer to business insiders to create content for them and they will send their audience back to your website
What is a good backlink?
A good quality backlink is the one that comes from a trustworthy website that follows Google rules. It comes from a website that has a similar topic to your website. It doesn’t spam your visitors. Always follow and double-check your backlinks on a regular base so you avoid unpleasant penalties from Google.
How to create and utilize backlinks for your website?
- COMMENT BACKLINKS
This is a great strategy that connects you to different websites which then become your vote of confidence. What you need to do is to do research, and find websites related to your business, niche, or topic you discuss on your website. GET INVOLVED leaving comments on these websites. Asking honest questions and genuinely interacting with the website owner and their audience, you will gain their trust and build interest in your work.
This will work perfectly well for you if the website comment section asks you for your information. Usually, that’s the name, email address, and URL. If this is the case, most likely your NAME will become your backlink pointing to your website.
- SOCIAL BACKLINKS
These links will work for you only when you focus on creating quality content. Actually, EVERYTHING in online business success is about quality content. This makes people wanting to share your article on their social media platforms. This is also one of the reasons why you want to have the social media plugin installed on your website
- GUEST BLOGGING BACKLINKS
This is great because it allows you to connect with someone’s audience with the established trust for the given website. Offer your content for sharing to the well-known and well-visited websites if possible and watch your ranking grow.
The owners of those websites will be more than happy to get your high-quality content for free and in return, you have all eyes on you which brings potential customers to your website.
- RECIPROCAL BACKLINKS
Simply put, this is like a link exchange between you and the people you meet online. It’s very good to offer to utilize other links within your pages and they can do the same for you. I do this with people whose websites target different niche than mine while finding one single common point to build that exchange around it.
- NATURAL BACKLINKS
This completely depends on the quality of your content. Natural backlinks are built when people read something on your website and share that content with their friends. Google loves these types of links.
As you can see we are getting back to quality content. Een Google recommends writing for readers, not for the search engines.
Always write your content as if you are in a conversation with a friend. This is the only way to not sound like the keywords are your number one priority.
The more quality content you write, the more natural backlinks you will get created by your audience.
Are the backlinks really important for your SEO success?
OK. Now I believe it is the time to look closely into the importance of the backlinks. Some internet gurus would highlight everything I mentioned above.
And some experienced entrepreneurs and internet marketers would tell you to completely avoid usage of the backlinks and FOCUS ON THE QUALITY OF YOUR CONTENT.
One of them is Kyle from the Wealthy Affiliate.
Ever since I started my online business journey, I’ve been doing researches browsing a lot. But at the end of my research, I ALWAYS get back to the Wealthy Affiliate platform to get Kyle’s advice. This time is the same. If you are wondering who is Kyle, he is a founder of the Wealthy Affiliate, a very well known online platform for online marketers.
Kyle has been in this business for more than 15 years, experienced all kinds of updates in the industry, and last but not least, he is a very successful entrepreneur.
Here is what Kyle says about backlinks in detail. I HIGHLY RECOMMEND TO READ THIS ARTICLE.
The answer to these questions is NO. Kyle points out in this very useful article on the 6 key points for your SEO success:
- Your content quality
- Targeting keywords
- LSI within your content
- Engagement comments
- User experience
- Your overall website authority
Now when you have 2 completely opposite strategies that SUCCESSFUL people claim to be working, it’s up to you which one you will choose. If you ask me, I go with the aim of the most quality content I am capable of creating.
I have never made a mistake following the Wealthy Affiliate training, advice, and Kyle’s tutorials. Wealthy Affiliate is the number one authority when comes to online platforms offering training, tools, tips, and tricks for successful business owners. And besides that, they offer a huge opportunity to those who want to make additional online income.
Check here what I mean by that:
I will be more than happy to hear what you think and to read about your online experience. Should you have any questions or concerns or you need my assistance please let me know in the comment section below.